Balayage vs Highlights Cost: Which Is More Expensive?

If you're pricing out a color change, you've probably noticed balayage sits higher on almost every salon menu than foil highlights. That's true here too, by about $30 for the full service. But the per-appointment price is the wrong number to compare, because these two services don't get booked on the same schedule. Over a year, highlights are usually the more expensive of the two, often by several hundred dollars.
Here's the actual math, using our published service menu and pricing at Lee Graves Salon in Plano.
The Short Answer
Per appointment, balayage costs more. Per year, highlights cost more.
Full balayage starts at $250; full highlights start at $220. That $30 gap holds at every stylist level. But balayage gets refreshed roughly every three to four months, while foil highlights need a touch-up every six to eight weeks before the regrowth line gets obvious. Frequency, not the sticker price, is what determines what you actually spend.
So if the question is "which service is more expensive," the honest answer depends on whether you mean today or over the next twelve months.
What Balayage and Highlights Cost in Plano
These are our starting prices, shown across the five stylist levels:
| Service | Level 1 | Level 3 | Level 5 |
|---|---|---|---|
| Full Balayage | $250 | $270 | $290 |
| Partial Balayage | $210 | $230 | $250 |
| Full Highlights | $220 | $240 | $260 |
| Partial Highlights | $190 | $210 | $230 |
| Illumination (face-framing) | $100 | $110 | $120 |
| Gloss / Toner | $65 | $75 | $85 |
Why there are five prices for every service
Our stylists sit at levels one through five based on experience, advanced training, and demand for their time. Level 1 is our starting rate; Level 5 is our most requested team members. Every stylist on the floor holds a cosmetology license from the Texas Department of Licensing and Regulation and works with the same professional lines and the same standards, so a Level 1 balayage is not a lesser service. It's the same service with a shorter waitlist and a lower price.
What's already included in that number
This is where salon-to-salon price comparisons usually fall apart. Our full and partial highlights include all toning, gloss, and shadow root. Our full balayage includes the root smudge, gloss, and tone. Plenty of menus quote a lower lightening price and then bill toner separately, which in our own pricing is a $65-85 service. If you're comparing a $195 highlight somewhere else to our $220, confirm whether toner is in the number before you decide which one is cheaper.
Why Balayage Costs More Per Appointment
Two concrete things drive the $30 difference, and neither is a markup on the word "balayage."
Product volume. A full balayage is built on 90 grams of lightener. A partial uses 45. That's a real material cost, and it's why longer, denser hair can add to the starting price on either service.
Application method. Foils do a lot of work for the colorist: they isolate the section, hold the placement, and trap heat so the lift is predictable. Balayage has none of that. The lightener is painted freehand and left open to the air, so the colorist is judging saturation, gradient, and timing by eye as it processes. There's no undo on a swept section.
That's slower, hands-on work, and it's priced accordingly. Color pricing is really labor pricing — the product on the shelf is a small fraction of what you're paying for. Chair time is the cost.
Why Highlights Cost More Over a Year
Here's the comparison that actually matters. Both plans below use Level 3 pricing and assume shoulder-length hair with no corrective work:
| Plan | Appointments per year | Annual total |
|---|---|---|
| Balayage | 3 full balayage + 1 gloss between | $885 |
| Highlights (8-week cadence) | 2 full + 4 partial highlights | $1,320 |
| Highlights (6-week cadence) | 3 full + 5 partial highlights | $1,770 |
The gap runs from about $435 to about $885 a year, and it goes the opposite direction from the menu price. That's before tax, tip, home-care products, or haircuts, but the relationship between the two columns holds regardless.
The grow-out line is what sets the clock
Foils place lightener right up to the scalp, which is exactly what gives highlights their brightness and their crisp, even payoff. It's also what creates a visible demarcation line as your natural color grows in. Six to eight weeks is when most clients start noticing it in daylight.
Balayage is painted starting below the root, so the transition is soft by design. There's no hard line to chase. That's the whole reason it stretches to three or four months, and it's covered in more detail in our post on how long balayage actually lasts.
Where the cheaper option quietly gets expensive
If you're starting from dark or previously box-colored hair and you want a significant lift, your first balayage may need to be staged across two sessions to get there without compromising the hair. That's a real cost, and it's something we'll tell you at the consultation rather than at the register. It doesn't change the annual math afterward, but it does change your first year.
What Actually Moves Your Price
Every number on our menu is a starting rate. These are the factors that push a quote above it:
- Length and density. Hair past the shoulders or unusually thick may need extra lightener beyond the standard 90 grams. Our gloss pricing works the same way, at $10 per additional 30 grams.
- How far you're going. Two levels of lift is a different appointment than five, in both processing time and the toning it takes to land the shade correctly.
- Color history. Box dye, henna, and old dark bands underneath don't lift evenly. If you've been coloring at home, the FDA's consumer guidance on hair dyes is worth reading; what matters for your quote is that home color is unpredictable to lift through. If a color correction is needed first, that's quoted separately after we look at your hair.
- How often you refresh the tone. Blondes who want to stay cool-toned typically add a gloss between lightening services. It's the cheapest line on the color menu and it does a lot of work. We cover the reasons in our post on why blonde hair turns brassy.
- Stylist level. A $40 spread between Level 1 and Level 5 on the same service.
How to Get the Look You Want for Less
You have more levers here than most people realize:
Go partial instead of full. Partial highlights ($190 and up) concentrate foils on the top, crown, and sides — the sections anyone actually sees. Partial balayage ($210 and up) does the same thing with 45 grams instead of 90.
Ask about Illumination. Face-framing highlights with a gloss start at $100. If what you really want is brightness around your face, this delivers it for less than half the price of a full service.
Alternate. Two full appointments and four partials a year costs meaningfully less than six fulls and looks essentially the same, because the back of your head is not what you see in the mirror.
Use a bleach retouch. For established blondes, a retouch ($180 and up) refreshes the regrowth with a root smudge, gloss, and tone without a full head of foil.
Book a Level 1 or Level 2 stylist. Same products, same standards, lower rate.
Stretch with a gloss. A $65 gloss buys you weeks before the next lightening service and keeps the tone where you want it in the meantime.
Frequently Asked Questions
Is balayage more expensive than highlights?
Per appointment, yes. Full balayage starts at $250 and full highlights start at $220, a $30 difference at every stylist level. Over a full year the order usually flips, because balayage is refreshed every three to four months while foil highlights need attention every six to eight weeks.
Are highlights cheaper than balayage?
Only on the day you sit in the chair. A realistic year of foil highlights at Level 3 pricing runs about $1,320, while a year of balayage runs about $885. Highlights cost less per visit and more per year.
Why does balayage cost more than a foil highlight?
Full balayage uses 90 grams of lightener versus 45 for a partial, and the placement is painted freehand in open air rather than sealed in foil, so the colorist judges the lift in real time. It's a slower, higher-skill application.
Is toner included in the price?
At our salon, yes. Full and partial highlights include all toning, gloss, and shadow root, and full balayage includes the root smudge, gloss, and tone. Some salons quote a lower lightening price and add toner separately at $65-85, so compare what's included before comparing prices.
Which one should I actually book?
If you want maximum, even brightness and don't mind coming in every six to eight weeks, book highlights. If you want dimension you can live with for months and a lower annual spend, book balayage. If you're weighing the look rather than the money, our balayage vs highlights comparison breaks down the difference in technique and finish.
Get an Exact Quote
Starting prices only get you so far. Length, density, and where your hair is starting from all factor into the real number, which is why consultations are complimentary — we'd rather quote you accurately than surprise you.
Call (972) 378-0091, book online, or browse our full hair color services first.
Lee Graves Salon, 6101 Chapel Hill Blvd, Suite 103, Plano, TX 75093. Serving Plano, Frisco, Allen, McKinney, Richardson, and the surrounding DFW area.
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